Yara Martínez Mercado will occupy the position of Soma Software Distributor in Mexico and Central America, responsibility that she will carry out in conjunction with her current occupations as Aircraft Technical Publishers representative (ATP) and Spire Channel Partner.
The mexican executive will contribute to the firm with its knowledge of more than 24 years in sales of technology, tools and information services for the aviation industry. Among its responsibilities are the sales and the business objectives achievement in the region.
Omar Maldonado, Aviation Director of Soma Software, stressed that the decision is part of the company’s strategy to improve its competitive position in Mexico and Central America.
“Yara has an extensive experience in the mexican and central american aeronautical market. We are proud to add to the team excellent professionals like her, who will be an ally for the success of our clients “, highlighted Maldonado.
For its part, Yara indicated that she will work hard to promote the use of Soma platform and satisfy the need for maintenance controls automation in aviation, which will allow the environment to improve its efficiency and operability.